Brand identity & Packaging
Client: Self-initiated Project
Year: 2015
This project was created in response to a college brief to capture the essence of a French cosmetic brand for young ladies. The requirement was to find a bridge between exclusivity and an approachable, friendly style.

The idea behind this logo is to symbolise the floating movement of a butterfly and the scent of perfume. The typographic logo utilises a beautifully flowing brush script combined with a small curved butterfly element to finish. It encapsulates the dynamic elements of freedom and movement.
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